StormLens vs HailTrace: choose for the work you need
If you're looking for a HailTrace alternative, start with the job you want the software to do. Tracking your own doors is different from buying property data or managing a broader storm prospecting process.
StormLens offers a free starting point for hail maps and door tracking, with a published per-user Pro price. HailTrace deserves a closer look if supplied prospecting data is important to your business. This comparison is published by StormLens. It uses the vendors' stated features, not an independent performance test. Fit recommendations are our assessment.
Published features and pricing
Competitor entries were checked on October 21, 2026. A feature listed here is not necessarily included in every paid tier. Confirm the plan in the vendor's quote.
| Question | StormLens | HailTrace and dated source |
|---|---|---|
| What can I use free? | Hail map, address search, six door statuses and a prospect list. No credit card. | 1-star maps. Plans, checked 2026-10-21. |
| What does the paid plan cost? | Pro: $49.99 per user per month or $499.99 per user per year. | Subscription amounts: not published on the plans page; contact sales. Plans, checked 2026-10-21. |
| What weather maps are listed? | Hail estimates from NOAA MRMS MESH and NCEI SWDI. | Hail, wind and tornado maps in Maps Only. Plans, checked 2026-10-21. |
| How do reports work? | 3 credits after phone verification on the free plan; one credit unlocks one property. Unlimited reports with Pro. | Weather history reports listed in Maps Only. Plans, checked 2026-10-21. |
| Are sales tools available? | Pro adds territories, routes, custom statuses and tags, goals, timelines and a leaderboard. | Enterprise lists canvassing and an opportunities pipeline. Plans, checked 2026-10-21. |
| Is prospecting data supplied? | Supplied residential or commercial contact datasets are not part of the StormLens offer described here. | Residential data in Maps & Data; commercial data in Enterprise. Plans, checked 2026-10-21. |
| What mobile platforms are advertised? | Android app; iPhone app in Apple review. Web app with Pro. | iPhone and Android. HailTrace homepage, checked 2026-10-21. |
Where HailTrace may be the stronger fit
Our assessment: the supplied-data options in the table make HailTrace worth evaluating for a company that wants to source prospects, not just track its own doors. Its wider weather-map selection may also matter to a business working beyond hail. Ask for a demonstration using your market and the exact tier being quoted.
Those are differences in the advertised offering. We have not tested comparative accuracy, data quality, update speed or sales results, and we do not rank either product on those measures.
Where StormLens may fit better
Choose StormLens to begin with free door tracking and a hail map, then decide whether you need Pro. Report credits on the free plan cost $9.99 for 1, $44.99 for 5 or $79.99 for 10. Your company name and logo are included on reports.
If unlimited reports, full property hail history and sales team tools are the reason you're buying, the Pro price is stated per user. Compare that cost with a written HailTrace quote for your actual team and coverage. A public StormLens price and an unpublished competitor price do not establish which is cheaper.
Compare a real day of work
Use the same property and the same prospecting task in both demonstrations. Check what is included, what requires another tier and how easily your rep can explain a report to a homeowner. Weather estimates do not confirm roof damage; that requires an on-site inspection.